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AUTOMOTIVE
DIRECT MAIL
Lots of companies provide direct mail promotions for
auto dealers, cheap ones too. Some dealers are into
saving pennies not making bucks. The competition is
stiff when it comes to price, but when it comes to
profits, that’s where aai shines. For many, ROI is a
buzz word. For aai it is a way of life. If our
dealers don’t make a profit it is totally
unacceptable to us. We call our clients right after
every sale we conduct and all we want to hear is
good news. We call ourselves Allied Advertising
because we know we have to become allies with our
dealers, both on each others side trying as hard as
we can to turn big profits for our dealers every
time. As a result we become partners in managing the
automotive direct mail efforts for them in their
market.
Auto dealers want one direct mail company that can
do it all. Dealers are getting a flood of calls from
our competitors and we know what many of you want to
say,.... “we’ve got a direct mail company that’s
fantastic, thank you,” and hang up. With aai you can
say just that. The reason is, aai has a dozen top
promotions all tried, tested and proven to work over
and over throughout the last 18 years with hundreds
of dealers in all kinds of markets. Plus, aai is
writing new pieces all the time to adjust to the
current economic conditions, dealer incentives and
market trends. You never know what’s new at aai.
Finally, INSIGHT is what sets aai apart from all the
rest of the mail houses. Larry Nathan, the owner and
GM at aai sold cars for three years before he
started his advertising career in 1980. Not many
other direct mail company Presidents can say that.
He knows through personal experience and the
statistics show, the number one reason customers
buy when they arrive on your lot is the salesperson.
He also knows the number one reason they leave
without buying is also, the
salesperson. That insight is the underling
force behind his marketing efforts and Mr. Nathan
approves ALL marketing plans at aai. He knows that
if the sales force does not buy into the promotion
your sale is almost dead on arrival. Few dealers
take the new direct mail promotion they are
considering to the sales staff before buying. After
reviewing the facts above, we advise you to do just
that. Pass aai’s piece past the sales staff with all
the others and see what they say.
Until then,
Good Selling
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