Automotive Marketing Consultant for the Los Angeles Times, Tribune Direct, The Denver Post, Rocky Mountain News, and the Denver Newspaper Agency.

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Lots of companies provide direct mail promotions for auto dealers, cheap ones too. Some dealers are into saving pennies not making bucks. When it comes to price the competition is stiff, but when it comes to profits, aai shines. ROI is a buzzword for many, but for aai it’s a way of life. If our dealers don’t make a profit it is totally unacceptable to us. We call our clients right after every sale we conduct and all we want to hear is good news. We call ourselves Allied Advertising because we know we have to become allies with our dealers, both on each others side trying as hard as we can to turn big profits for our dealers every time. As a result we become partners in managing the automotive direct mail efforts for them in their market.

Auto dealers want one direct mail company that can do it all. Dealers are getting a flood of calls from our competitors and we know what many of you want to say, “We’ve got a direct mail company that’s fantastic, thank you,” and hang up. With aai you can say just that. aai has a dozen top promotions all tried, tested and proven to work over and over throughout the last 18 years with hundreds of dealers in all kinds of markets. Plus, aai is writing new pieces all the time to adjust to the current economic conditions, dealer incentives and market trends.

Finally, INSIGHT is what sets aai apart from all the rest of the mail houses. Larry Nathan, the owner and GM at aai sold cars for three years before he started his advertising career in 1980. Not many other direct mail company Presidents can say that!  He knows through personal experience that the number one reason why customers buy from your lot is the salesperson. He also knows the number one reason they leave without buying is also the salesperson. That insight is the underlying force behind his marketing efforts and Mr. Nathan approves ALL marketing plans at aai before they go out. He knows that if the sales force does not buy into the promotion your sale is almost dead on arrival. Few dealers take the new direct mail promotion they are considering to the sales staff before buying. After reviewing the facts above, we advise you to do just that. Pass aai’s piece by the sales staff with all the others and see what they say.

Until then,
Good Selling