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The dealer Buy Back letter works fantastic. All you need are at least 5000 names on your in-house database. If you've got a good reputation you've got a great promotion in the bag once a year, every year for life! A 2% response is low for this event. You make money two ways. When you sell them a new car and when you sell their trade-in. PLUS you won't need to go to the auction for a while. Stay home and celebrate. The DEALER BUY BACK LETTER WORKS!
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