Was very happy with the traffic.  Made a great weekend out of it. Tied for #1 in our zone for new and used.  Number 2 in our zone for new. Good Job AAI!
Ken Gillett, Beaverton Toyota
Location: Beaverton, OR
Phone: 503-626-7200
12/8/11

Beat last years sales easily.  Got 3rd in the region and first in the state for our Toyota zone. Sold 36 vehicles on a 6,000 piece mailer, bought 5 vehicles and took in 11 trades. Extremely pleased with results.
Ron Owens, Wilsonville Toyota
Location: Wilsonville, OR
Phone: 971-252-4198
12/29/11

Traffic was very Manageable. People brought in beautiful trades. Ford did 85k in gross Chevy did about the same. In all my years I have never seen so many trades detailed and in such good shape. Most of the deals were on vehicles 70 days or older. Sold over 2 million in inventory. Great sale! We are very happy. Hard to top this! Hit the quota with Chevrolet and earned a $26,000 Bonus. Went over on Saturday. We could not have made it without this sale!
Denny Lubbers, Lubbers Chevrolet-Ford
Location: Cheney, KS
Phone: 316-540-0011
12/26/11

This was our first sale with AAI, we were busy the whole time. We could have used another 6 sales people...knew we were losing people. Blew every dealership out except for one. Monsoon like weather on Thursday and Friday, cleared up nice Sat & Sun. Broke our all-time record with 50 car deals in 3 days...Thanks AAI!
Darrell Gillen, Toyota of Olympia
Location: Olympia, WA
Phone: 360-539-3939
12/29/11

This was our 332nd sale with AAI Direct Marketing. We sold 121 vehicles in a 5 day period...Thanks Larry & Kelly, you did it AGAIN!
Mike Riley, Parkway Chrysler Dodge Jeep Ram
Location: Clinton Township, MI
Phone: 888-436-2317
12/26/11

Charlie, Larry... It was a great success. Despite the fact we had pouring down rain and WSU / UW football games on TV the day of the sale, we registered 111 customers on Friday, 106 on Saturday and 62 on Sunday. Even though we have 40 sales people, there was a good chance we lost a few opportunities due to the volume of traffic! We ended up selling 51 new Toyota’s and 78 total including pre-owned. We will definitely contact you with some dates for our next sale!
Erik Paulson, Vice President/GM at Michaels of Bellevue - Toyota
Location: Bellevue, WA
Phone: 425-818-3125
10/22/11

This was our 326th promotion in 12 years. Off of 20K pieces we sold 120 vehicles and grossed over a quarter of a million dollars in a week! You have really done a great job managing our saturated market!
Mike Riley, Parkway Chrysler Jeep
Location: Clinton Township, MI
Phone: 888-436-2317
7/28/2011

Everybody is all smiles. You should have seen the place. Very Happy. We did 65 units and took in 51 trades on a 6k order. I’m COO for 8 stores and have several of them that I want you to contact to conduct this same sale.
David Jachter, Wilsonville Toyota
Location: Wilsonville, OR
Phone: 503-582-9040
7/29/2011

Larry, we did $100,000 worth of gross off a $6,000 investment. We outsold the Toyota store but they did $100,000 of gross also. I’d say we are pleased.
Mike Long, Capitol Chevrolet
Location: Salem, OR
Phone: 503-316-4105
8/12/2011

We had a 60 plus car weekend, we normally do 20-ish, we were very busy, the salespeople are all smiles, we bought 10K pieces of mail, our return on investment was about 12:1, that pencils for us! Great promotion, we will be back.
Nate Needham, McCord’s Vancouver - Toyota
Location: Vancouver, WA
Phone: 360-816-1333
8/25/2011

We are pretty pleased. We will do another one with you for sure. It was very hot but the traffic was steady. We saw a lot of your letters. We did about $50,000 more in gross than we normally do. This was good for us.
Terry Stallcop, Renton Honda – Kia
Location: Renton, WA
Phone: 425-277-4240
8/18/2011

Larry it was really hot. There was an air show and they closed the Freemont Bridge for a while but we still had a good sale. Most of the other dealers were dead but I think we did the best in our group. We told our sister store, Ron Tonkin Honda to go ahead with the promotion. It saved our weekend. We sold 23.
Ali Bulgasem, Ron Tonkin Toyota
Location: Portland, OR
Phone: 888-543-9497
8/18/2011

We paid for the entire promotion with our first two car sales and look! I’ve got 30 cherry trades. We are very happy with the results. Good quality customers came in.
Arthur Lyter, Capitol Toyota
Location: Salem, OR
Phone: 503-399-1011
8/12/2011

Larry - your sale was so good I don’t have time to talk to you about it. Now I have to work late. Thanks a lot. 79 sold, $167k net profit, and 81 cars traded or purchased. Excellent!! Feel free to share this with your prospects.
Ken Gillett, Beaverton Toyota
Location: Beaverton, OR
Phone: 503-748-0999
7/7/2011

It’s a lot of work conducting an off site sale. But we are all very pleased. The GM, Brody Weems said your sales meeting added real authenticity to the promotion. Everybody did exactly as you told them to. We had 175 ups registered off a 10K mailer and sold 38 rigs counting today’s be backs. We made approximately $2,800 front and back. Every deal we wrote flew. Thanks Larry
Helen Dickinson, Hanigan Chevrolet
Location: Ontario, OR
Phone: 541-889-3348
3/30/2007

It started snowing on Wednesday the day before the sale and it got down to 20 degrees with a cold wind on Saturday the last day of the sale. I took a trade over to the Chrysler dealer down the street. They were dead and we were covered. Larry, I like this sale better than anything I have ever done. Who knows what we might have done if the weather was good. Your Inclement Weather Sale is great. We sold over three times what we are use to. You can use us as a reference. You’re good.
Buddy Doenges, Doenges Toyota Ford Lincoln Mercury
Location: Bartlesville, OK
Phone: 918-333-0900
2/1/2007

The Ice in Oklahoma really hurt our sales. We needed something to work and fast. The Inclement Weather Sale did the trick. The list was great. They were all buyers with good credit. We had fifty units out for the month when the mail hit on January 23rd. When the smoke cleared on the 30th, we had 95 units out. That’s 45 sales off a 7,500 piece mail promotion with some other media to help support it. It saved the month of January for us. Thanks AAI.
Kevin Ross, Yates Auto Mall
Location: Tahlequah,, OK
Phone: 918/456-2541
1/25/2007

I can’t believe we have done 176 sales with you guys over the last eight years and IT’S STILL WORKING. We were too busy. We had people standing in line to buy cars. Some of them left and we still sold 67 cars off your 10,000 piece year end clearance mail piece. That’s about 3 times what we normally sell. I can’t wait for the next one at the end of this year, and the one after that and the one after that.
Mike Riley, Parkway Chrysler Jeep
Location: Clinton Township, MI
Phone: 586-465-7210
12/17/2006

Who says you have to give away gifts and money to get traffic through the doors? We greeted 250 customers off an 11,000 piece Chevy co-op mailer and sold 54. Your cursive mail piece does not look like junk mail. It got opened. We were surprised to see so many of our regular customers come in off your credit score list. The salespeople did not really buy into the promotion at first but they do now! We are looking at doing one of these promotions once a quarter now. This promotion has got to rank up there as one of the top weekends ever at Lindsay.
David Bean , Lindsay Chevrolet-Ford
Location: Lebanon, MO
Phone: 417-532-3114
10/12/2006

The Total Sale was a total success. Your cursive letter split between two stores produced 56 & 54 sales for 110 deals. We had about 10 deliveries prior to the event so you could say 120 total, $336,000 in gross off a 32k piece order. We backed it up with TV, Radio and print. Go all the way with the Total Sale and it pays off. This was the best week end in the history of both stores.
Jerry Cousin, Big Island Honda
Location: Kailua-Kona, HI
Phone: 808-329-8101
10/5/2006

I recommended AAI to my fellow 20/20 group members & AAI broke Limon Chrysler’s all time sales record the first time up to bat. We combined AAI’s Cursive Handwritten Invitation with the our own Total Sale and sold 43 vehicles to customers with real class. There’s nothing quite like knowing that every person who walks on the lot is a good credit customer who can buy now. All my salespeople are exited before and after every event we do. Jose Aguayo - 808-245-4788
Jose Aguayo, King Auto Center
Location: Lihue, HI
Phone: 808-245-4788
9/14/2006

We sold 119 units last week. Lots of people came in off our 10,000 piece Emergency Inventory Sale. It really worked great. After 173 sales with AAI I’m not surprised. If Chrysler keeps the incentives we will do it again next month. Why not?
Mike Riley, Parkway Chrysler Jeep
Location: Clinton Township, MI
Phone: 586/465-7210
8/17/2006

Heavy rains and tornado warnings must have prevented some people from showing up but we still got 107 customers registered. We’ve really been frustrated with mail promotions in the past but this was the best event I can remember. We broke our one day record for sales and it looks like we are going to have the best week end in our 9 year history. The quality of customers was really good. It was very exciting. We’ll do it again.
Jason Parmer, Limon Chrysler Dodge Jeep
Location: Lamar , Colorado
Phone: 888-742-5726
6/21/2006

The customers were just like you said they would be. They had good credit and the only reason they came in is because they wanted to see what we had. They were buyers. We ordered 5,000 pieces of your new promotion and we had a 27 car weekend. We’re talking about doing another one right away. We’re real happy with it.
Bobby Maynard, Sim’s Honda
Location: Burlington, WA
Phone: 360/757-7467
5/19/2006

We really needed this. We did a mail promotion with someone else three months ago and it flopped so I was a little skeptical going into this one. You pulled it off again Larry. A regular weekend for us lately has been around 5 units. We recorded 46 ups and sold 20 cars. How’s that for a close ratio? And the profit??? 8.5 to 1 ROI ain’t bad either and we’ve still got a few pending.
Les Walker, Brookings Harbor Ford
Location: Brookings, OR
Phone: 541/469-2154
4/21/2006

January and February were not good months for us. We really needed this to work and it did even though we’ve had rain for the last 42 days here. In the first 20 days of the month we had 79 units out. In the last 10 days we did 80. We just missed our record for total sales but hit our record for gross profit. We achieved our objective with Chrysler and made an additional $81,000 bonus. We never could have done it without the Total Sale. Thanks again Larry.
Jose Aguayo, King Auto Center
Location: Lihue, HI
Phone: 808-245-4788
3/23/2006

The 10th Anniversary Sale was the 10th successful sale with AAI. 93 ups from the mailer, 38 car deals and almost $100,000 in profit off a total of $13,000 invested. We needed this. Thanks Larry.
Greg Taylor, Taylor Parker Motors
Location: Sandpoint, ID
Phone: 208-263-2138
3/23/2006

We were sitting on 9 new sold and 15 used on Wednesday, the 22 of March and finished 23 and 49 respectively. We more than doubled the entire month with your new special cursive mailer. We finished on top of the region for the month and we’re going to do the mailer again. Why not? This was our 43rd mail drop with AAI in six years and it just keeps on working. Thanks AAI. How do you do it?
Jeremy Jester, Roberts Chevrolet
Location: De Queen , AR
Phone: 870/642-2423
3/2/2006

If it wasn’t for the bad weather and our low inventory during the sale we would have sold another twenty cars. We’re very happy selling 90 units, 65% new and 35% used to just under 300 customers. We love the quality of the lists supplied by AAI so we will be doing this same sale with AAI twice a year every year.
Jerry Cousin, Big Island Honda
Location: Kailua-Kona, HI
Phone: 08-329-8101
10/28/2005

We went from a 90 day supply of inventory to a 30 day supply in just three days. We sold 26 new and 14 used off a 5,000 piece order of your Important Consumer Alert. Forty units sold represents about 80% of what our five salesmen normally sell in a month. We almost paid for the entire promotion from a phone call off your letter 3 days before the event ever started. Our old record for a weekend was 15 so you can imagine how impressed we are with you guys. How many other dealers get nearly 20 times their return on investment? When we found you on the internet we liked you best because your sales were not full of gimmicks like so many others. We are a small town dealer that beat a lot of big boys last weekend. Our percentage gain was the best in our zone. Everyone here has a silly smile on their face. Good job Mel. We will definitely be back.
Andy Teague, Teague Chevrolet
Location: Mabank, TX
Phone: 903-887-4111
6/24/2005